Shania's Sides — Zachary M. Anderson

Let’s go girls!
In honor of her first job as a fry cook, we brought her special sides to McDonald’s Canada. In partnership with Shania, we delivered a brand campaign that got back to the Canadian Cowgirl’s roots, and even did a pop-up shop too!

Client: McDonald’s Canada

Role: Studio Artist

Responsibility: Handled the creation of out-of-home, social posts, and banners for the Shania’s Sides campaign. Also helped build out all the signage for the Toronto pop-up that ran in August 2025. This campaign resulted in 110 pieces of news coverage generation, and more than 6 million impressions. Outlets like CBC, MobileSyrup, and the Toronto Sun ran stories on this campaign.

Let’s go girls!In honor of her first job as a fry cook, we brought her special sides to McDonald’s Canada. In partnership with Shania, we delivered a brand campaign that got back to the Canadian Cowgirl’s roots, and even did a pop-up shop too!

Ready Set Ford

The Window Seat Shop

Let’s go girls!
In honor of her first job as a fry cook, we brought her special sides to McDonald’s Canada. In partnership with Shania, we delivered a brand campaign that got back to the Canadian Cowgirl’s roots, and even did a pop-up shop too!