More than a tagline.
Working with Ford, we reinvented a brand’s future by doubling down on it’s past. Focusing on grit, optimism, and resilience, while keeping eyes down the road, we built Ford’s first new global campaign in over 15 years.

Client: Ford

Role: Studio Artist

Responsibility: Build out-of-home, social posts, and web banners for the launch of the Ready Set Ford brand, while also doing further Ford campaign work utilizing this branding. OOH ads ran around the USA and Canada, as well as in sporting events at Ford Field in Detroit, and Allegient Stadium in Las Vegas.